Spot On
Creator-powered accountability newsroom for young India.
Our journalism is told through accessible and compelling formats that get Gen Z viewers to pause mid-scroll and engage with public-interest news.
Why Spot On
We are transforming how news reaches young audiences.
Our stories shape the conversation and spark civic engagement.
What we make
Accountability journalism built for the feed.
Our news stories hold power to account.
Behind the work
Support for trusted independent media.
Work with us
Put Spot On's full-service storytelling engine to work.
Narrative & strategy
We clarify what you need to say, who needs to hear it and how to make it land. Then we build a practical cross-platform plan around your goals.
Campaigns & IP
Sponsored series, branded explainers and bespoke platform-native campaigns designed to capture attention, build trust and drive action.
Audience growth
Social listening, audience insight and performance-led content systems that build reach, retention and real community.
Social media as a service
Your embedded social-video unit: original formats, scripting, production, publishing, analytics and iteration.
White-label production
Fast, flexible video production for public campaigns, pitches, funder updates, internal communications and urgent moments.
Creator partnerships
Mission-aligned creators who bring cultural fluency, credibility and meaningful distribution to the work.
Join us
Make news watchable again.
We're looking for mission-driven individuals who know how to get s*** done.